Reel · Liberty Biberty

Liberty Biberty: Windshield

Date: Jul. 20, 2026
Runtime: 15 seconds
Status: A · directly watched
Location: Not established

External media; never autoplayed.

Ledger note

What is established

Directly watched from Liberty Mutual's official upload; a windshield wiper drags and smudges the character across the glass.

Entities

Who appears

yellow Liberty Biberty creature

Performers: Grant Baciocco

complete verified

Transcript

Oh! Hi! I'm Liberty Biberty! And I'm here to tell everyone about Liberty Mutual's great coverage and savings.
It's car insurance that feels great.
Ahhh! [Windshield wiper smudges him]
Great coverage. Great savings.
Liberty, Liberty, Liberty, Liberty.

Sources

Receipts

We're adding a new character to Liberty Mutual's advertising lineupJenna Lebel / LinkedIn
Liberty Biberty launch updatesBandits & Friends / LinkedIn
Liberty Biberty campaign I helped produceMackenzie Reif / LinkedIn
Meet Liberty Mutual's New Mellow Yellow MascotMuse by Clios
Our Work — Pool | Liberty BibertyClockwork Casting