Capt PicklesField Guide No. 01
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Reel · Campaign unresolved

Better Car Replacement

Date
Jul. 25, 2017
Runtime
30 seconds
Status
A · directly watched
Location
Not established
Watch located copy ↗

External media; never autoplayed.

Ledger note

What is established

Directly watched from iSpot's public master. Midori Francis's speaker personifies her totaled car as Brad, but Brad has no on-screen embodiment beyond the narrated prior vehicle and no known recurrence. iSpot attributes creative agency work to Havas Worldwide.

Entities

Who appears

No recurring character node assigned.

Performers: Midori Francis

complete verified

Transcript

You owned your car for four years. You named it Brad. You loved Brad. And then you totaled him.
You two had been through everything together: two boyfriends, three jobs. You're like, "Nothing can replace Brad."
Then Liberty Mutual calls, and you break into your happy dance.
If you sign up for Better Car Replacement, we'll pay for a car that's a model year newer with 15,000 fewer miles than your old one.
Liberty stands with you. Liberty Mutual Insurance.

Claims

What the evidence supports

  • AThe speaker in Better Car Replacement says she named her four-year-old car Brad, loved 'him,' and believed nothing could replace Brad before Liberty Mutual called. This establishes a named, personified vehicle within the reel, not a recurring character.

Sources

Receipts